Philabundance: Fighting Hunger

Philabundance started out as a small food rescue misson operating out of a Subaru hatchback. 30+ years later, it is now an innovative, impactful and collaborative organization distributing more than 24 million pounds of food a year to those in need. Everyday through media appearances, food drives, and even food justice work at the State Capital, the organization is always in the public eye.

Brought in by the Marketing & PR team as their designer, my role was to refine and streamline brand standards across all communication channels. If you’ve ever worked in the nonprofit space, you know that resources are often stretched thin. Fortunately, the organization already had a solid brand foundation and a style guide—including a set of icons from a previous ad agency. That was my launchpad.

I immediately got to work, refreshing outdated collateral and developing new marketing materials that aligned with the brand’s identity. But visuals are just as important as messaging, and stock photos weren’t a sustainable option. To build a more authentic and cost-effective photo library, I went straight to the source—visiting distribution warehouses and gleaning sites armed with my iPhone. I engaged with truck drivers, farmers, and volunteers, capturing raw, unscripted moments that told a powerful visual story of the fight against food insecurity.