https://www.quynhtastic.com/about daily 0.75 2023-11-16 https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/1619651547863-FBGQLOIN151C0YCH12QI/quynh-bio.JPG Contact https://www.quynhtastic.com/noteworthy daily 0.75 2026-02-13 https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/4a36297a-a68f-4453-8156-b7395de55d71/quynh-speaker-moore-college-global-scholars-day.jpg Noteworthy https://www.quynhtastic.com/work daily 1.0 2025-04-05 https://www.quynhtastic.com/work/asian-american-film-festival monthly 0.5 2026-02-13 https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/92706dc0-4a30-4e75-942e-1e10e8b5b96b/PAAFF+Launch+Night_02.JPG Work - Philadelphia Asian American Film Festival: Overcoming Language Barriers https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/42032b2c-fede-480d-afbf-3d2fcad7d6ef/AsianAmerican_BusShelter.jpg Work - Philadelphia Asian American Film Festival: Overcoming Language Barriers https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/13d607ce-4c25-4616-87a9-d80d6bfcee55/IMG_5134.JPG Work - Philadelphia Asian American Film Festival: Overcoming Language Barriers https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/8069284e-9885-4a40-9dae-7bde4ebcd177/IMG_1960.jpg Work - Philadelphia Asian American Film Festival: Overcoming Language Barriers https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/d7c3f768-e9b6-4d3a-8522-2903a0f104db/IMG_5075.JPG Work - Philadelphia Asian American Film Festival: Overcoming Language Barriers https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/034d98a5-48f3-49a7-86cb-15e78007c8b7/IMG_5335.JPG Work - Philadelphia Asian American Film Festival: Overcoming Language Barriers https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/7d313445-72ec-4f02-9216-5b9688ad60c6/IMG_1521.jpg Work - Philadelphia Asian American Film Festival: Overcoming Language Barriers https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/867626e2-cb36-4b82-9c7b-4432b94bd5cd/IMG_5255.JPG Work - Philadelphia Asian American Film Festival: Overcoming Language Barriers https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/0cf8832e-2e28-479d-8ac3-fc1e2b6331f7/XHEW6091.JPG Work - Philadelphia Asian American Film Festival: Overcoming Language Barriers https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/bcd010b5-45dd-40ce-8301-671b41644335/IMG_1858.jpg Work - Philadelphia Asian American Film Festival: Overcoming Language Barriers https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/48acfb76-aabb-4285-a32d-a08284763e1f/IMG_8422.JPG Work - Philadelphia Asian American Film Festival: Overcoming Language Barriers https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/e956884a-1239-4396-90d0-56e4626e74d2/paaff-2018-badges.jpg Work - Philadelphia Asian American Film Festival: Overcoming Language Barriers https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/49ead39f-5945-48e3-a2d5-0d0fff65927e/2019-award-statues-square.jpg Work - Philadelphia Asian American Film Festival: Overcoming Language Barriers https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/5fff65fc-ae38-466b-abcd-15c5eb425240/2019-paaff-festival-bages.jpg Work - Philadelphia Asian American Film Festival: Overcoming Language Barriers https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/77e05946-4744-46f0-9ebb-20a3c21db03e/2019-sticker-lores.jpg Work - Philadelphia Asian American Film Festival: Overcoming Language Barriers https://www.quynhtastic.com/work/philabundance monthly 0.5 2026-02-13 https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/2ba00972-7825-4eeb-87ee-30d7d69d93a3/PHB_promos_570x270.jpg Work - Philabundance: Fighting Hunger https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/893e0520-43ff-4a07-b428-7a8d68c1e88e/PHB_3card_570x270.jpg Work - Philabundance: Fighting Hunger https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/700601f7-904a-41eb-8e48-34768090263d/PHB_7envelope_570x270.jpg Work - Philabundance: Fighting Hunger https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/25507dda-a8bb-42c4-b921-401b74a9a097/PHB_thumb_270x190.jpg Work - Philabundance: Fighting Hunger https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/96ea01da-73ab-4ab8-9f12-132c79faf8b0/PHB_food_expo_570x270.jpg Work - Philabundance: Fighting Hunger https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/251a6221-f696-4bb4-9118-01e887e96e12/PHB_spread_love_campaign_570x270.jpg Work - Philabundance: Fighting Hunger https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/d470dca3-9c6c-45bc-8c49-e119afab1c11/PHB_5card_570x270.jpg Work - Philabundance: Fighting Hunger https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/59786ff7-2bbd-4aae-b19b-d56f359ad653/PHB_4banners_570x570.jpg Work - Philabundance: Fighting Hunger https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/f0da1c94-763d-4968-aa67-53621c758e20/PHB_8volunteer_570x270.jpg Work - Philabundance: Fighting Hunger https://www.quynhtastic.com/work/pidc monthly 0.5 2026-02-13 https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/37570650-95c2-463f-a9ea-fdb4f77ccca6/PIDC-60th-anniversary-invites-1500x1500.jpg Work - PIDC: Driving Growth to Every Corner of Philadelphia https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/71180d0e-4705-421b-a69d-5cfe65b06499/pidc-offices-philadelphia-770x508.jpg Work - PIDC: Driving Growth to Every Corner of Philadelphia https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/1571ea87-b93f-41f4-9f50-513b83df7242/annual-review-2023-2000x1200.jpg Work - PIDC: Driving Growth to Every Corner of Philadelphia Annual Review (Post Covd-19): Three years after the shutdown, we reimagined our annual report through the lens of a new strategic framework. We returned to print with a 28-page booklet—our first ever—featuring storytelling, striking photography, and data presented with clarity and care. To extend its reach, we created a digital blog companion that highlighted key moments from the book. The review was shared with over 11,000 email subscribers and mailed to 500 recipients. Internally, many see it as laying the foundation for future recognition, including a $4M grant from MacKenzie Scott and a spot on Fast Company’s Most Innovative list. https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/7d534e83-32f7-4bf2-92f8-5a66f2613eb0/pidc-new-websites-1500x1000.jpg Work - PIDC: Driving Growth to Every Corner of Philadelphia PIDC & Navy Yard Website Relaunch: After 16 years on ExpressionEngine, I brought both sites into the modern era with a full WordPress redesign. Guided by UX research, I worked with a development team to streamline navigation, clarify messaging, and reimagine the brand story for each site — all built on a shared backend for efficiency. Three months post-launch, traffic jumped 60%, pushing us to upgrade our web hosting — a clear sign our new digital presence was working. https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/b8947e1a-687e-43c0-8745-394930413a79/pidc-60-years-history-book-1500x1500.jpg Work - PIDC: Driving Growth to Every Corner of Philadelphia https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/e128afa4-dfa2-46e6-b833-aec32861ab37/pidc-staff-name-tags-1500x1500.jpg Work - PIDC: Driving Growth to Every Corner of Philadelphia https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/07e0de92-d14e-46f9-b7cf-0574ae93d015/annual-review-2021-tablet-teal-1500x1500.jpg Work - PIDC: Driving Growth to Every Corner of Philadelphia Annual Review (During Covid-19): When in-person meetings went virtual, so did our marquee marketing piece. I transformed PIDC’s traditional print Annual Review into a mobile-first website — cutting print costs, expanding reach, and unlocking more space to tell our story with impact. The result: a smarter, more sustainable way to connect with our audience. https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/8940b925-a0ed-4f56-93c4-dd431744e0e4/IMG_0984.JPG Work - PIDC: Driving Growth to Every Corner of Philadelphia https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/54d64f0a-b7d9-450e-90c7-2937673c0d3e/entrance-sign-reception-wallpaper-sq.jpg Work - PIDC: Driving Growth to Every Corner of Philadelphia https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/eab60114-55da-498a-92d6-89ac8b89e745/pidc-annual-review-print-design-1500x1500.jpg Work - PIDC: Driving Growth to Every Corner of Philadelphia Annual Review (Pre-COVID): Before going digital, our Annual Reviews were a three-gate fold print piece — a tactile, high-impact design layered with bold photography and custom infographics. It was crafted to distill complex data into a compelling, visual narrative that left a lasting impression in every meeting room. https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/2e6c8124-0869-419f-bcdc-a3b312d7799c/pidc-new-office-colors-wall-accents.jpeg Work - PIDC: Driving Growth to Every Corner of Philadelphia https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/21dda2f1-8c7e-4052-861e-594a7b243d29/recover-framework-cover-800x800.jpg Work - PIDC: Driving Growth to Every Corner of Philadelphia Cover Design: Designed the cover for PIDC’s strategic response to COVID-19, outlining four phases to drive an equitable economic recovery in Philadelphia. The cover concept: a network of city streets forming the shape of a brain, with iconography representing the systems, people, and industries that power a city — a visual metaphor for rebuilding with intention. https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/d1873dbf-9076-4b81-b3f0-444f3ec26538/pidc-large-canvas-tote-1500x1500.jpg Work - PIDC: Driving Growth to Every Corner of Philadelphia https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/6fc24b58-b347-470e-85ee-aebfc9e931b4/pidc-zoom.jpg Work - PIDC: Driving Growth to Every Corner of Philadelphia Going Virtual: When the government shutdown moved our workshops online, we got to work—fast. While others navigated remote logistics, we were already launching our first virtual sessions. We built the user experience from the ground up: custom registration, Zoom–Salesforce integration, and reimagined content for the screen. We essentially produced a weekly live show—full of moving parts, evolving tools, and plenty of trial and error. But it worked, and it reshaped how we think about digital connection. https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/1bb92ebf-424c-4ffb-8648-ab4b98c7cca0/pidc-pin-concrete-sq.jpg Work - PIDC: Driving Growth to Every Corner of Philadelphia https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/287e563e-5aba-4fe8-8b8d-be5c2063cc9d/business-builder-workshop-1500x1500.jpg Work - PIDC: Driving Growth to Every Corner of Philadelphia Business Builder Workshop Replays: One unexpected win of going virtual? A growing digital library of high-value, credible content. Every workshop we hosted became an on-demand resource—real advice from real experts, available anytime. At a moment when small business owners were overwhelmed with misinformation while navigating federal aid and COVID-19 relief, these replays became a trusted source of clarity. What started as a necessity turned into a lasting asset: accurate, accessible guidance at scale. https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/811c4ea1-135c-444a-b123-a9ea383a0084/SBRF-report-cover-lores-sq.jpg Work - PIDC: Driving Growth to Every Corner of Philadelphia Partnership in Design: This project reflects a strong collaboration between PIDC and the City of Philadelphia’s Department of Commerce. Our design approach was intentionally minimal—clean layouts that let the content breathe while seamlessly blending both brands. The heart of the challenge was visual: capturing the emotional and economic journey of small business owners during the government shutdown. With few stock images showing masked communities or pandemic-era storefronts, we got resourceful—photographing scenes in public spaces and combing through social media to find real, relatable moments that grounded the story in truth. Note: all photos used have credit sources. https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/b1d44545-d6b5-4576-bc5c-8b03f369fc06/impact-ppt-conference-room.jpg Work - PIDC: Driving Growth to Every Corner of Philadelphia Attracting Investors: One of the most critical parts of this work is transforming complex data into something instantly understandable—and compelling. Infographics aren’t just decoration; they’re strategic tools that keep meetings engaging and conversations moving. But they only work if you’re asking the right questions. I used a mix of industry trends, market data, and company performance metrics to craft visuals that not only informed, but persuaded. And the format matters—a pie chart versus a bar graph isn’t just a design choice, it’s a shift in perspective. The goal is always the same: tell the clearest, most impactful story possible. https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/299b79e6-afa5-4214-80c2-b722a828aeb8/philadelphia-delivers-logistics-brochure.jpg Work - PIDC: Driving Growth to Every Corner of Philadelphia https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/e281e1ad-7ba6-4a5b-96ea-f972ce9f8533/canam-mezzanine-debt-tablet.jpg Work - PIDC: Driving Growth to Every Corner of Philadelphia https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/367014c4-4880-4987-ba3b-83362cda0023/pidc-corp-brochure-1500x1500.jpg Work - PIDC: Driving Growth to Every Corner of Philadelphia https://www.quynhtastic.com/work/navy-yard-philadelphia monthly 0.5 2026-02-13 https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/c40c2325-8708-4671-aa66-9622c673b073/navy-yard-brochure.jpg Work - Navy Yard: Building the Coolest Shipyard in America 12 page booklet about the Navy Yard community for investors, developers or companies looking to relocate to Philadelphia. https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/a72ef8ea-fd23-4b1f-8267-4c053b4a92f4/IMG_0299.jpeg Work - Navy Yard: Building the Coolest Shipyard in America https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/2d8c214f-3b57-4d64-bf5a-ee080df2cf6f/navy-yard-maps.jpg Work - Navy Yard: Building the Coolest Shipyard in America https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/15218297-8003-4b27-b8a0-75af882b7796/navy-yard-writing-supplies.jpg Work - Navy Yard: Building the Coolest Shipyard in America https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/517f69f6-2863-460b-beb6-e51a2bfa617a/navy-yard-life-sciences-1500x1500.jpg Work - Navy Yard: Building the Coolest Shipyard in America https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/7d534e83-32f7-4bf2-92f8-5a66f2613eb0/pidc-new-websites-1500x1000.jpg Work - Navy Yard: Building the Coolest Shipyard in America https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/c7b7ec80-5726-4d20-9f1e-258950ecef88/navy-yard-coffee-mugs.jpg Work - Navy Yard: Building the Coolest Shipyard in America https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/5a441d49-603b-4525-b872-b2faa42002fb/ny-transit-app-1500x1500.jpg Work - Navy Yard: Building the Coolest Shipyard in America https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/95e6f7a6-3ec3-4ab1-8f44-6ec00c1499c8/ny-broad-st-run.jpeg Work - Navy Yard: Building the Coolest Shipyard in America https://images.squarespace-cdn.com/content/v1/6089e3399ec359513af90ad4/a21f88b2-004e-464d-9788-49ea3e1ecf3c/navy-yard-social-distance-sidewalk-decal.png Work - Navy Yard: Building the Coolest Shipyard in America